Stoli Latest Campaign Encourages Blokes To “Drink What You Want”
Vodka brand Stolichnaya vodka (Stoli) has launched the “Drink What You Want” campaign, created by The Martin Agency, which hopes to break the supposed stigma against men who enjoy a fruity cocktail.
Back in 2014, the Martin Agency was tasked to reinvigorate the brand, particularly to a younger audience. When men’s magazine Playboy launched its first edition without topless female models, Stoli included print ads within the magazine starring ‘topless’ Stoli bottles. The ads include taglines like: “Here’s to leaving just a little to the imagination” and “The only topless photo in this edition”.
The latest campaign, which the brand is calling a movement, celebrates men who challenge the status quo and are confident enough to drink what they want. It includes a larger digital campaign and three shorter videos which features three different cocktails made with different Stoli flavors.
The three shorter spots below will be running on paid media, appearing on sites including ESPN, Comedy Central and Playboy.
“This isn’t a serious subject, it’s a fun subject,” Lori Tieszen, CMO and svp of marketing for Stoli Group USA, told Adweek. “We think we have an interesting way in by relating to guys’ fears and saying drink what you want, don’t worry about it.”
Please login with linkedin to comment
StoliLatest News
Weber Shandwick Chairman Ian Rumsby To Depart After 19 Years
Weber Shandwick's Ian Rumsby to quit, with silver goblets in a velvet-lined presentation box touted as farewell present.
Report: Social Media To Reignite Chinese Tourism To Australia
In exciting news for the sale of fake didgeridoos & chocolate-covered macadamias, social media to revive China tourism.
Nine CFO Paul Paul Koppelman Departs After 10 Months Citing Family Reasons
Nine's CFO departs, although not linked to Karl trying to get his Willougby Hotel beer receipts through on expenses.
Thursday TV Wrap: SBS Closes In On 10, Yet Seven Wins Night On Back Of Cats-Lions Game
AFL proves Thursday's TV highlight. Yet, with everyone in Melbourne stuck at home, it could've done better than it did.
Meet The Women Leading Tech: Blackmores Marketing Manager Integrated Communications Rachelle McDermott
Not only is Blackmores' Rachelle McDermott leading tech, she also knows what saw palmetto and Coenzyme Q10 even are.
Coming Soon: Facebook Messenger And WhatsApp Integration
Facebook Messenger & WhatsApp set to merge in what no one's describing as the "pineapple on pizza" of the tech industry.
Amy Schumer Partners With Tampax To Teach Women How To Use Tampons & It’s Bloody Hilarious (And Helpful)
Only Amy Schumer could make a Tampax ad funny. That said, we're sure Rebel Wilson or even Sacha Baron Cohen could too.
Reports: Private Equity Eyeing Distressed Media Assets, With Seven, oOh!media & SCA All Possible Targets
James Warbuton bakes a delightful sponge & gives the offices a Glen 20 with news private equity could soon be knocking.
“Nan Will Love It!” VB Unveils “Limited Edition” Christmas In July Sweaters
The advantage of any VB Christmas jumper is, if you drank too many VBs and threw-up all over it no one would even know.
“The Most Effective Political Ad Ever!” A Ronald Reagan Speech From 1980 Tears Trump To Shreds In Brutal Campaign
Most political ads don't aim much higher than "dull, tedious & vanilla". Hence what makes this anti-Trump ad so good.
McDonald’s Unveils Swimwear Range Made From Its Recycled Plastic Straws
McDonald's unveils a new swimwear range featuring models that, it's abundantly clear, never eat at McDonald's.
Tradie Hires Inspired Unemployed Duo To Launch New Body Spray Range Via The Incubator
Tradie unveils new body spray range with a top note of liquid nails and just a hint of on-site portable lavatory.
The Key To Understanding Your Competitors
Do you love to prank call your competitors in a phoney Turkmenistan accent? Well, there's some top tips here for you.
George Savvides Appointed As SBS Chair
George Savvides appointed as SBS chair & reiterates that the broadcaster has just the right amount of soft-p@rn films.
Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland
Tasmanian newspaper reignites interstate rivalries. Apparently, Victoria set to hit back with allegations of inbreeding.
QUT Launches Refreshed ‘Real World’ Campaign Via BCM
CV-19 provides the perfect opportunity to study again. Unless you're incredibly lazy, a bit thick or already perfect.
Big Brother & Kargo Team Up In Market-First Branded Takeover Ad
Seven's Big Brother unveils market-first branded takeover ad which, we're guessing, limits it solely to Seven's assets.
Nielsen: Live Sport Is Delivering More Value For Sponsors
New research uncovers the value of live sport to sponsors. Well, sponsors of the Brisbane Broncos aside, that is.
Reports: Twitter Is Working On A Subscription Service
Twitter's new top-secret subscription service has been uncovered after it placed not-so-secret job ads for it.
Seven Revives 2000 Sydney Olympics As One-Year Countdown To Tokyo Begins
Tired of film cannisters clogging the stairwell, James Warburton declares "use it or lose it" on Sydney 2000 footage.
Meet The Women Leading Tech: Verizon Media Head Of Campaign Management Hayley Smith
It's the latest in B&T's Women Leading Tech series & not to be mistaken with Men Who Won't Unload The Dishwasher series.
Tourism & Events Queensland Says QLD Is ‘Good To Go’ In New National Campaign Via Rumble
New travel ad says Queensland is "good to go", yet no mention of Pauline Hanson, Dreamworld or the irukandji jellyfish.
E-Commerce Boom’s Rise In Returns Presents A Unique Opportunity For Marketers
Sure, E-commerce may well be booming, but B&T is still struggling to find a car spot at our local Westfields.
Stateside Sports Selects Emarsys For CDP Technology
Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.
“It’s Entirely Appropriate”: ABC Boss Pleads Case For Tech Giant Money
The ABC boss has been out cap shopping & now appears to be taking it in hand around to the Google & Facebook offices.
Whoops! Nine News Does Live TV Cross… To A Rival Channel Seven Reporter!
There's no denying the technical marvel that is live TV. And it's even more thrilling when it all goes horribly arse-up.
How The Media Industry Can Help Tackle Racial Discrimination In Australia
Here's tips on tackling racial discrimination. Yet, no clarity on the correct pronunciation of phở or chicken mole.
New McDonald’s Italy Campaign Might Just Be A Little Too Smart For Its Own Good
Macca's ad is aimed at uni students who, B&T understood, only ate two-minute noodles & hideous things made of chickpeas.
Wednesday TV Wrap: Nine’s New Medical Show Emergency Has Solid Debut
B&T would like to see a TV show about people who arrive in hospital emergency wards with things stuck up their rectums.
McCann Creates Superb Campaign For Birth Control Company To Normalise The Word Vagina
New ad campaign tries to normalise the word vagina. Apparently, scrotums are looking on with interest.
