The brutal truth? Marketing is evolving faster than most teams can keep up — and whether you’re a CMO leading a team or a marketer mapping your next move, staying relevant means knowing where you stand and where to grow.
That’s why the Australian Marketing Institute (AMI) created the Competency Assessment Tool — the only one of its kind in Australia, built by marketers, for marketers, and benchmarked to global standards.
This isn’t a buzzword-filled quiz. It’s a structured, evidence-based tool that maps your capability across:
- 25 Core Competencies — brand, strategy, commercial acumen and customer insights & more
- 8 Digital Specialisations — AI, SEO, CX, eCommerce, performance marketing & more
- 4 Assessment Lenses — self, peer, manager & industry benchmarks
It gives individuals a clear, private pathway for growth — and gives leaders a lens into how their team stacks up.
For CMOs & Corporate Leaders:
- Retain Top Talent – Show your team you’re serious about their growth
- Benchmark Smarter – Compare against industry, not just internally
- Align Skills to Strategy – Pinpoint gaps and build capability without big overhead
Want to future-proof your marketing team or career?
- Marketers: Use discount code AMI150SD to join AMI and get $100 off membership
- Leaders: Book a free demo to explore how the tool can lift your team
Stay relevant. Lead with clarity. Grow with purpose.
