Steve Back and John Driscoll have launched Monster Sauce, a new creative and branding agency.
The Perth-based agency will harness Back and Driscoll’s considerable experience in the industry and promises to shake up dull advertising.
Back said that the pair have already been working together for a year and will be releasing their first work this week.
“I am thrilled to announce the co-founding and launch of Monster Sauce, a creative agency that has been built with one singular mission. In a world where dull has become the norm, Monster Sauce knows the right ingredients to make brands more delicious,” said Back on LinkedIn.
Back has previously served in a variety of high-level creative roles in Australia and the UK, including serving as a creative partner at VMLY&R London, ECD of Weber Shandwick in London and chief creative officer at Ogilvy Australia.
Driscoll spent nearly three decades with Perth comms agency Marketforce. He also spent eight months as the CEO of Seven WA.
