Subscription boxes are fast becoming the go-to marketing and sales channel for brands looking to effectively target an engaged and relevant market.
bellabox is Australasia’s leading beauty box with 70% of the market share.*
This June, KORA Organics by Miranda Kerr has launched their first ever beauty box sampling campaign with bellabox. Themed Iconic Beauty, this month was the perfect option for the brand to introduce and target their product to their desired demographic.
For KORA Organics, this campaign is a key tactic in boosting sales.
“We know when consumers try KORA Organics they fall in love with our product so targeted sampling is one of our key strategies to generate sales for both our Australian retail partners like David Jones and for our own ecommerce site. bellabox is able to target our samples to the right demographic for KORA Organics.
As bellabox members have paid to be part of the club, you know they are guaranteed to try the products in their monthly box. This beats sampling by traditional methods as these can be very expensive and do not always hit the right consumer.”
The opportunity that bellabox’s 360° marketing campaign provides is why many brands such as KORA Organics, InStyle Magazine and Garnier look to bellabox, and therefore showcases why bellabox has experienced record growth this month exceeding over 1000 new members daily.
* nielson.com data, 2014
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