Stephen Hawking Stars In New Anti-Obesity Ad

Stephen Hawking Stars In New Anti-Obesity Ad

Legendary physicist and cosmologist Steven Hawking has put down the telescope and taken up the health message in a new ad for the Swedish non-profit organisation GEN-PEP.

In the 60-second ad, Hawking’s warns of the dangers out a sedentary life and over eating, with claims physical inactivity is now the planet’s fourth leading cause of death.

Check the ad out here:

Hawking’s says, “For what it’s worth, how being sedentary has been a major health problem is beyond my understanding” before adding that the solution to the problem is “not rocket science” – stop eating crap and start doing more exercise.

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