M&C Saatchi Sport & Entertainment have launched a campaign on behalf of Steggles to celebrate the NRL’s 2018 Women in League Round.
Now in its second year, the campaign will see Steggles celebrate the women who have supported and helped shape the Sydney Roosters players.
During the Roosters’ Round 22 match against the South Sydney Rabbitohs tonight, the Steggles logo, which has featured on the front of the iconic Roosters jersey since 2010, will be replaced with the name of an influential woman in each player’s life.
The players have each personally selected the woman they would like to honour and this year the jerseys will feature mothers, grandmothers, wives, partners and daughters.
M&C Saatchi Sport & Entertainment’s general manager for Australia, Ben Greenslade, said: “We’re proud to see this campaign return for a second year as we continue to celebrate the women behind the Roosters.
“It’s rewarding to hear the players express gratitude for the opportunity to pay tribute to the women in their lives. We’ve also received great feedback from the Roosters and the NRL on the content that we’ve been able to create for the campaign this year.”
Yash Gandhi, head of marketing at Steggles, said: “This is something special – for us and for the team at Roosters.
“We are proud to enter the second season of this initiative and to continue to support the players as they honour the influential women that have made their success possible.
“We are proud of this initiative and I have no doubt that the players are looking forward to running out in these special jerseys on Friday night.”
Agency: M&C Saatchi Sport and Entertainment
General manager: Ben Greenslade
Creative director: Jon Kelly
Creative group head: Duncan Shields
Group account director (M&C Saatchi): Lauren Trace
Account director: Hannah Nolan
Account manager: Rosy Cooper
Creative services manager: Lauren Galloway
PR account director: Sarah McKelvie
PR account manager: Alex Pugliese
Head of marketing: Yash Gandhi
Senior brand manager: Shawn Stevens
Brand manager: Saba Khan
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]