Streets And Asembl Join Forces To Create Ice-Cream-Scented Candles

Streets And Asembl Join Forces To Create Ice-Cream-Scented Candles

Brand extension agency Asembl has partnered Streets’ iconic ice-creams with Australian home fragrance, candle and oil diffuser specialist, dusk for a dreamy creamy fragrance range.

Now online and launching on Thursday August 11 2022 in dusk stores across Australia, the range including candles, MoodMist fragrant oils, tealights and melts is the very first time these childhood favourites have been reimagined through fragrance.

Priced from $14.99 to $59.99, the range will be supported in dusk stores and online with branded point of sale and an extensive marketing campaign.

Streets marketing manager, Annie Lucchitti said: “Scents are known to have a strong link to people’s memories, and what better way to bring back the memories of sunshine and summer than with our Streets x dusk range. dusk have nailed a mouth-watering range that will have your tummy grumbling for more!”

Dusk general manager product & marketing, Julia Utz said: “We invite you to the creamiest, dreamiest summertime street party hosted by dusk and Streets. Come and indulge in the launch of our exclusive fragrance collaboration inspired by the iconic childhood favourites – Bubble O ‘Bill, Golden Gaytime, Paddle Pop and Splice. dusk’s unparalleled home fragrance expertise has captured the very essence of hot summer days and delicious ice cream treats for all to enjoy.”

Asembl managing director, Justin Watson said: “Both Streets and dusk fans are in for a delicious treat with this dreamy creamy partnership. Never before have Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice been available in a fragrance range, so we are very excited to be bringing those childhood nostalgic summer smells to light with dusk.”

The range includes an assorted 10 tealights pack, assorted 4 melts pack, two and three wick candles, as well as 50ml MoodMist fragrant oils.




Please login with linkedin to comment

asembl dusk Streets

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]