Heinemann Australia has announced it has appointed The Station Agency as its lead creative agency for its Sydney duty and tax-free stores following an extensive pitch process.
The scope of services will include Heinemann Australia’s retail, digital, sponsorship, and out-of-home work, reflects the company’s desire to better connect with international and domestic travellers coming through Sydney Airport, according to The Station Agency.
It’s understood the first campaign will be to create a new brand campaign and to activate Heinemann Australia’s sponsorship of the Emirates Australian Golf Open.
Constantin Wiesmann, managing director of Heinemann Australia, said: “We’re delighted to be starting a new partnership with The Station Agency.
“They impressed us with their strong strategic and creative offering and their understanding of the challenges and opportunities of the Australian retail space.
Alasdair Robertson, managing partner at The Station Agency, said: “We’re thrilled to be able to work on Heinemann Australian’s business and are looking forward to helping them evolve the way they approach their comms to ultimately connect with people in a more meaningful way right across the purchase journey.”
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