Customer experience engagement platform, Flamingo Ventures is launching in the States.
At the launch of the Best Customer Experience Companies List, Dr Catriona Wallace, founder of Flamingo Ventures announced that after only eight months in the Australian market, the startup is heading to the US to set up operations.
Flamingo is a cloud based software platform that enables big business to treat customers as individuals. It does this through providing a digital co-creation lab where a customer and employee, together, co-create the experience the customer wants, within the parameters the business can deliver. Data analytics then builds predictive models of customer experience.
Flamingo has gained significant traction in the Australian market during its beta phase, working with customer experienced focused businesses including NAB, Prime Financial, Quay Credit Union, Imalia Insurance brokers, Her Fashion Box and PropellHer. These businesses will use the Flamingo platform to retain customers, acquire customers, gather real-time insights and test innovations.
Flamingo provided the co-creation platform for the 200 attendees of the Best Customer Experience Companies List so that they could design the individual experience they wanted at the event, prior to attending.
Regarding the US entry, Dr Catriona Wallace noted, “We are in advanced discussions with five US-based corporates in the insurance, health insurance, banking and arts sectors. All five businesses are looking for technology to help them have more meaningful conversations with their customers and to be able to personalise experiences for individuals. This capability is provided through Flamingo’s product suite called CustomerCreate.”
Flamingo has just appointed San Francisco-based Andy Dale, as its chief technology officer (CTO). Dale was previously the CTO at Respect Network, and is a renowned expert in personal cloud technologies. Dr Wallace noted: “Having Andy as our US-based CTO is an awesome achievement for Flamingo. Andy is a highly respected technologist and he understands the Flamingo vision to develop a shared-value creation model for business based on empowering both customers and businesses to co-create experiences.”
Flamingo recently closed a $2.11million Angel Round in Australia and will conduct its Series A raise in the US in June 2015.
Today, Flamingo also released the latest version of the Journey Assist product, which is now available for SMBs as well as enterprises.
At Zavy, we track the movings and shakings of brands across a range of industries on our social scoreboards. We want to see brands use social media as a space for real brand building and connecting with people – after all, that’s what it was created for. In their ground-breaking advertising report, The Long and […]
Cummins&Partners has redefined what the next decade will look like for Chobani in its new brand campaign Food Made Good. Building on the four years of partnership between Cummins&Partners and Chobani, this campaign was born through strategic leadership to uncover the truth at the core of the brand and bring it to life through a […]
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]