B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • oOh!Media
  • WPP
  • Anthony Albanese
  • Thinkerbell
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Starts At 60 Opens Sydney Office
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Starts At 60 Opens Sydney Office
Media

Starts At 60 Opens Sydney Office

Rebecca Wilson
Published on: 18th August 2016 at 11:38 AM
Rebecca Wilson
Share
2 Min Read
SHARE

Starts at 60 welcomes Nicki Williams to lead their national expansion of direct sales in the rapidly growing digital media business. Williams spearheads a new Sydney operation for the company, bringing the over 60 audiences to a market that has little competition.

This is the first Sydney recruit for Starts at 60, which is expanding fast following the investment of Seven West Media in February 2016.  Their offices will be based in Seven’s Eveleigh building.  

Williams has extensive media sales and leadership experience, having worked across many of the majors, including Fairfax, Seven and Southern Cross Austereo in NSW and national sales roles promoting a wide variety of media, partnerships and digital products. She makes a powerful addition to the growing team.  

“We’ve been looking for the right person to lead our Sydney presence for some months and welcome Nicki to the team with excitement.  Our team’s expansion into Sydney really needed the right values and personality behind it.  We pride ourselves on making media for over 60s young, fun and engaging.  Nicki is the perfect fit,” said Rebecca Wilson, founder and CEO of Starts at 60.

Having recently deployed Lotame, they launch their “direct digital audiences”, premium data driven advertising opportunities in coming weeks amid significant demand. “This will enable premium advertisers and sponsors to access a variety of targetable cohorts over 60, unavailable anywhere else in such quality and volumes in the media industry.”

Starts at 60 is Australia’s largest and most engaged mature digital media audience.  With 1,050,000 unique visitors and 3.5M pageviews per month, along with social media reach that outstrips major media brands in multiples with up to 9 million reach and 2 million post engagements in the last week. 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Macquarie Radio Group
Share
By Rebecca Wilson
I used to run a marketing business called Stretch Marketing and I loved it. For more than ten years I found passion in guiding other business leaders and leadership teams in their marketing strategies as an external adviser, driving implementation and making businesses achieve success in both market penetration, and earnings growth. I trained teams, structured plans and drove their success. In doing so I learned an enormous amount about people, processes, implementation, leadership and money and worked with an awesome collection of clients nationwide. Then I started Starts at 60, a project that has become my passion. In Starts at 60 I use everything I have learned and more to bring the Baby Boomer the most engaged digital environment in the Australian, New Zealand and expanding markets. They love it and I love being able to build it as a considerate, ethical, community oriented media and mixed-channel business that has the power to be very different in the media and associated markets. We're different and it is not just lip-service. We put the community first, giving more than 380 bloggers a voice online. We deliver first class media, in real time, relevantly to an audience that is massively underserved or mis-served in digital and we do it with respect, always. And we have really powerful conversations - in a very different way to other media. I'm lucky... Every day I have the opportunity to work with an amazing, engaged and interactive online community of over 1.7 million people (Jan 16); an inspiring team of writers and social media specialists, clever developers, smart commercial team members and a great board to grow something special. It is a privilege to chase your dreams when they look like this.

Latest News

Emboldened, Emotional & Inspired – Cairns Crocodiles Masterclass, Presented By News Australia, Tug The Heartstrings
16/05/2025
TV Ratings (15/05/2025): Women’s State Of Origin Game 2 Pulls Nearly Twice The Viewers Of AFL Clash
16/05/2025
Nine Hails “A Great Day For Investigative Journalism” As Ben Roberts-Smith Loses Defamation Appeal
16/05/2025
Keep Left Updates Earned Media Impact Score Platform
16/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?