Australia’s home of digitally savvy over-55s, Starts At 60, has appointed Claire Taylor to lead and grow its marketing team into 2022 and beyond.
Taylor boasts over 20 years experience in communications around the world, including previous gigs with Unilever, Aldi, Jetstar, and LVMH, as well as experience with major tech and e-commerce brands Google, and Lazada.
Founder and CEO of Starts at 60, Rebecca Wilson, said, “It’s exciting to welcome Claire’s enormous breadth of marketing and leadership experience to our team. She will lead our own audience and customer-centric expansion. Focusing on the strategic growth of the integrated marketing team, which media clients can tap into alongside our own fast-growing e-commerce and travel pillars. 2022 is a big year for digital savvy over 55s and for Starts at 60!”
Taylor added, “Being a part of a team that is determined to celebrate and grow with this widely overlooked group of Aussies is incredibly exciting. Starts at 60 is number 1 for a reason, combining a datasphere of knowledge with a broad range of expertise.
“Two members of my new team, Louisa and Nina, are currently examining the ongoing impact of Covid-19 and how this is affecting digitally savvy over-55s.
“Furthermore, we are taking a fresh look at how this is reshaping their travel plans for 2022, which is a hot topic, as many are keen to get booking in January.”
Starts at 60 prides itself on being the number one social and media content and commerce brand for over-55s in Australia and New Zealand.
The highly engaged media, ecommerce and travel company drives powerful engagement, sales and insights around older generations’ real passions, acting as an impartial voice and ecosystem for brands and consumers.
After seven years in the game, Starts at 60 is still listening to the demands from Boomer digitally savvy over-55 consumers, having launched its hugely successful Travel at 60 and The Starts at 60 Marketplace platforms, following encouragement from over a million active monthly users.
