Starts At 60 Debuts Interactive Travel Website

Starts At 60 Debuts Interactive Travel Website
SHARE
THIS



Starts at 60 has launched an interactive travel website, Travelat60.com.  The website brings media, travel reviews, interactive bucket lists, destination guides, deals along with a booking engine to a demographic of active, online savvy travellers.

Travel at 60 launched overnight to the Starts at 60 community of over a million unique visitors per month (GA), verified by Nielsen at more than 270,000 Australian UBs/month in the latest digital ratings.

“This is a cutting edge site for a demographic that has been largely forgotten by the travel industry and the advertising industry, but is very much there and demanding to be noticed,”  Rebecca Wilson, Starts at 60 CEO and founder, said.

The Travel at 60 website will use the strength of community and a selection of partnerships to build great travel experiences and sell them directly to over-60s through their Travel at 60 VIP Deals Club as well as presenting prominent media and content opportunities in the advertising marketplace.

“Travel at 60 is our biggest project yet and has taken many months to put together with effort from Developers, 60-year-old writers, our content team, and a selection of players in the travel industry who have underpinned the deals.  This is just the beginning of a plan to really serve the over-60 the travel they want, online and off.”

The site contains the following components:

The Bucket lists. An interactive tool to “put any destination on your bucket list” by clicking the + sign on the top of each item. Find deals by bucket list in three powerful categories: Luxury; Experience and Value in each bucket list.

Destination Guides. Users can search for the place they want to go and read a guidebook written by over-60s travellers.

Reviews section. A place where over-60s can submit reviews and tips on either hotels or locations, anywhere in the world.

Online booking tools. A search and book capability that brings together a number of the world’s best travel booking engines into one place that users can book through easily. The site launches with Hotels booking, and will have comprehensive cruise, car and flights over coming weeks.

Travel at 60 VIP Deals. Travel at 60 are working with some of Australia’s best travel wholesalers and operators with the buying power enlisted through being a part of a large group of over-60s with travel aspirations.

The team and their supporters are creating travel deals for over-60s that are ‘out of the ordinary’ and ‘packed with awesome experiences’.

 

 

Please login with linkedin to comment

Macquarie Radio Group travel at 60

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]