Starcom And ZenithOpitmedia Have Joined Forces On Programmatic Trading

Abstract high tech background with graphs and diagrams

Starcom MediaVest Group and ZenithOptimedia have integrated their programmatic trading capabilities to provide greater transparency to their clients.

The programmatic service expertise will move upstream into the agencies, closer to the strategic planning process and closer to clients, while each agency will be able to negotiate commercial terms with clients that best reflect their individual requirements.

ZenithOptimedia CEO Ian Perrin said: “We have always believed in delivering client relevant solutions that are in their best interests, and by bringing programmatic inhouse, we can ensure we deliver on this. In an environment where many questions are being raised about the non-transparency of trading desks, we believe we need to be unequivocal in our position. This is a move clearly made to ensure we are focused on the requirements of our clients.”

SMG Australia CEO Chris Nolan added: “We believe that providing our clients with a more integrated and bespoke solution is pivotal in how we deliver experiences. As programmatic continues to move into new channels, we believe this move allows us to be well placed to deliver personalisation across many more channels with speed.”

The Audience on Demand suite will continue to provide globally market leading technology, product development, and data and analytics capabilities on behalf of the two agencies.




Please login with linkedin to comment

Exclusive iKnow

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.