Stacey Delaney Appointed As Managing Director, Sparc Media AU & NZ

Sparc Media is delighted to announce Stacey Delaney has been appointed AU & NZ managing director at Sparc Media, heading up its agency and direct advertiser business.

Sparc Media, which was acquired by global research, data and insights business Pureprofile in July last year, has undergone huge growth over the past 12 months.

Delaney’s promotion will further strengthen the company’s leadership while enabling Wout van Damme, the founder of Sparc Media, to focus on growing Pureprofile’s programmatic and publisherfocused businesses globally.

Since joining Sparc Media in September 2014, Delaney has helped transform the agency & direct advertiser business, doubling its revenue, building solid partnerships with its clients and establishing a multiskilled team to direct the operation.

In Delaney’s new role she will lead the business through rapid expansion in Australia and New Zealand, which has already seen the opening of a Melbourne office.

Growth plans will also include the further integration of Sparc Media with Pureprofile, producing exciting new insightsbased offerings for its clients. By combining Sparc Media’s programmatic expertise with Pureprofile’s consumer profiling and data technology, the business can offer new products that extend far beyond what is currently available in the programmatic space.

Wout van Damme said, “We are excited to have Stacey leading the Sparc Media AU & NZ operations during its exceptional growth phase. Stacey has been an integral part of the team, which has resulted in this success, and we have no doubt she will continue to grow the business as the share of programmatic spend continues to increase in Australia.”

Delaney added, “I am delighted to have the opportunity to lead Sparc Media agency & direct advertiser businesses in Australia during what is set to be one of the most exciting times in marketing.

“Sparc Media is already realising many new opportunities to use data to drive programmatic effectiveness since joining the Pureprofile Group last year. With the company’s recent acquisition of Effective Measure’s ANZ assets, we are now able to connect the worlds of quantitative research, big data and media to create an industryfirst offering for our existing and prospective clients.

“We believe we have an unparalleled suite of products that will transform our agency and client partners’ businesses and we can’t wait to get it out in the open. Watch this space! ”

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