STA Travel in partnership with Destination NSW will target the lucrative international youth traveller market with the #60dayadventure campaign, building upon the growing popularity of NSW amongst the wanderlust generation.
The #60dayadventure activity is backed by a multi-platform digital marketing campaign as well as a tailored consumer PR push.
Spearheading the campaign is British wanderluster and aspiring travel film maker, Matt Harrison (26) who has arrived in Sydney after winning an international competition. Matt’s video submission beat a huge number of aspiring professional nomads from around the world, scoring him a once-in-a-lifetime 60 day travel experience through NSW.
Matt’s itinerary includes bush-walking in the Blue Mountains, paddle-boarding and surfing along the state’s coastline, a visit to the Mullum Music Festival, kayaking, canoeing and sand boarding in Byron Bay, before road tripping inland to Forbes for Vanfest and Parkes.
Destination NSW CEO Sandra Chipchase said that the youth market is one of the most important for international visitation to NSW.
“NSW is the most popular destination in Australia for young adventurers from all corners of the globe. The state welcoming over 1 million young travellers year ending June 2015 who contributed almost $3.9 billion to the state’s economy” she said.
Andrea Robinson, STA Travel’s product trading & marketing director, said: “The #60dayadventure will showcase NSW from a unique and fresh perspective. We have no doubt that Matt’s case of wanderlust will prove infectious and inspire many more young travellers to get out and about and explore NSW.”
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]