St George Bank Celebrates The Power Of Thumbs In New Campaign

St George Bank Celebrates The Power Of Thumbs In New Campaign

This week Saatchi & Saatchi is launching a new campaign for St. George Bank’s everyday banking account heroing thumbs.

St George’s Everyday Banking Account app gives customers unprecedented control of their financial life, right from the palm of their hand.

The app adds includes helpful features such as Cardless Cash, SMS Alerts, Card Blocks and high tech innovations like Fingerpoint Login and Apple Watch app. The app has been designed to appeal to tech savvy and mobile natives who want a provider of smart money and lifestyle tools.

Mike Spirkovski, executive creative director, said: “Who would’ve thought that everyday banking would become so simple your thumb could do it. St. George’s mobile banking has genuinely made life easy, especially with not having to worry about carrying cards or even cash when you’re in a rush or just forget your wallet.”

The campaign consists of a range of unexpected content videos- each one delivering a different product message- delivered through online, socially and on their phones. The campaign will also be supported through digital, OOH around universities and high dwell time station cross track placements.

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Richard Smith

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