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Reading: St.George Bank Celebrates ‘Joy Of Giving’ In New Christmas Campaign Via Saatchi & Saatchi
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B&T > Campaigns > St.George Bank Celebrates ‘Joy Of Giving’ In New Christmas Campaign Via Saatchi & Saatchi
Campaigns

St.George Bank Celebrates ‘Joy Of Giving’ In New Christmas Campaign Via Saatchi & Saatchi

Staff Writers
Published on: 9th November 2020 at 12:15 PM
Edited by Staff Writers
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St.George Bank has launched its 2020 Christmas campaign, bringing to life the importance of connection and generosity of spirit, with the help of advertising agency Saatchi & Saatchi.

The ‘For The Road’ campaign follows the story of Danny, 10, in his quest to bridge the social distancing gap with his dad, by making a meaningful Christmas gift, with the help of his Little Dragon.

St. George head of brand and advertising Kate Kissane said Christmas has always been a special time on the company calendar.

“It’s the time of year where we celebrate connecting with our customers and community, and our annual campaign is a big part of that,” she said.

https://www.youtube.com/watch?v=eDAJ7Xuk2h8&feature=youtu.be

“We really enjoyed showing our Little Dragon’s tender side in this latest Christmas spot for St.George,” Mike Spirkovski, Saatchi & Saatchi chief creative officer Mike Spirkovski added.

“It’s not what you spend, it’s what you give is an important message for families this year given the challenges of 2020 and we hope it inspires a more meaningful holiday season.”

The campaign will launch with television, social and pre-roll content, digital, out-of-home, in cinema and in-branch.

Credits for the ‘For the Road’ campaign include the following:

Client: St.George Bank

Head of group brands, advertising and media Westpac Group: Jenny Melhuish

Chapter lead, St. George brand and advertising: Kate Kissane

Brand and advertising experience: Anthony Saunig

Service owner, brand and advertising: Shea Whittington

Brand and advertising experience: Patricia Wade

Media experience lead: Mitch Holt

Creative agency: Saatchi & Saatchi Sydney

Chief creative officer: Mike Spirkovski

Creative director: Sam Chappell

Senior copywriter: Anton Posa

Senior art director: Simon O’Neill

Strategy partner: Matthew Morgan

Senior broadcast producer: Michael Demonsthenous

Integrated producer: Simon Davis

Group account director: Suzanne Leddin

Senior account manager: Caitlin O’Connor

Media agency: MediaLab

Senior media planning director: Katie-Lynn Guerreo

Production company: Prodigious

Director: Armand de Saint-Salvy

Producer: Abby Hunt

Post-production: Alt VFX

Sound design and mix: Rumble Studios

Photographer: Jeremy Shaw via Prodigious

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TAGGED: Christmas, Saatchi & Saatchi, St George Bank
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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