St.George Bank has launched its 2020 Christmas campaign, bringing to life the importance of connection and generosity of spirit, with the help of advertising agency Saatchi & Saatchi.
The ‘For The Road’ campaign follows the story of Danny, 10, in his quest to bridge the social distancing gap with his dad, by making a meaningful Christmas gift, with the help of his Little Dragon.
St. George head of brand and advertising Kate Kissane said Christmas has always been a special time on the company calendar.
“It’s the time of year where we celebrate connecting with our customers and community, and our annual campaign is a big part of that,” she said.
“We really enjoyed showing our Little Dragon’s tender side in this latest Christmas spot for St.George,” Mike Spirkovski, Saatchi & Saatchi chief creative officer Mike Spirkovski added.
“It’s not what you spend, it’s what you give is an important message for families this year given the challenges of 2020 and we hope it inspires a more meaningful holiday season.”
The campaign will launch with television, social and pre-roll content, digital, out-of-home, in cinema and in-branch.
Credits for the ‘For the Road’ campaign include the following:
Client: St.George Bank
Head of group brands, advertising and media Westpac Group: Jenny Melhuish
Chapter lead, St. George brand and advertising: Kate Kissane
Brand and advertising experience: Anthony Saunig
Service owner, brand and advertising: Shea Whittington
Brand and advertising experience: Patricia Wade
Media experience lead: Mitch Holt
Creative agency: Saatchi & Saatchi Sydney
Chief creative officer: Mike Spirkovski
Creative director: Sam Chappell
Senior copywriter: Anton Posa
Senior art director: Simon O’Neill
Strategy partner: Matthew Morgan
Senior broadcast producer: Michael Demonsthenous
Integrated producer: Simon Davis
Group account director: Suzanne Leddin
Senior account manager: Caitlin O’Connor
Media agency: MediaLab
Senior media planning director: Katie-Lynn Guerreo
Production company: Prodigious
Director: Armand de Saint-Salvy
Producer: Abby Hunt
Post-production: Alt VFX
Sound design and mix: Rumble Studios
Photographer: Jeremy Shaw via Prodigious