2020 has been crippling for many of Australia’s small businesses, so Urban List and Square have teamed up to offer their support, launching the ‘Open For Business’ competition in celebration of what all local operators bring to our cities’ culture.
A recent study from Urban List revealed 94 per cent of Australians believe it’s more important than ever to support small business* — prompting the partnership with Square — and the two brands have come together to turn the statistic into action, activating millions of Aussies and small business advocates across six cities.
‘Open For Business’ asks Australians to either nominate their favourite local, or advocate for businesses that need a leg up, with all nominees eligible to win a share of $95,000 in marketing support across Urban List and a Square hardware pack encapsulating tangible support to drive traffic through their doors and reduce infrastructure costs.
Urban List’s founder and CEO Susannah George said she is thrilled to see the partnership come to life and the support it’s driven for small businesses so far.
“It’s so powerful to work with other companies and brands who share the same values and aspirations as you do, and our ‘Open For Business’ partnership with Square is the perfect example of the purposeful work we all need to be doing right now,” said George.
“We both share the same passion for small businesses — they are an integral part of our local communities and culture — and we are committed to ensuring as many local operators as possible feel supported and championed by their community.”
Square Australia head of marketing Jessica Cook said: “We’re all facing unusual challenges right now as the global fight against COVID-19 continues, and for business owners the stakes are particularly high.
“This partnership provides a great opportunity for Australian businesses to access some of the best technology and marketing tools available to get their operations, staff and customers back on track.”
If you own a business that could use or boost or know a business that could benefit from some extra airtime and support during this tumultuous time, click here to enter. The ‘Open For Business’ competition ends at 11:59PM AEST on Tuesday, 25 August 2020. Click here for full terms and conditions.
Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]
In this opinion piece, Shopify Plus APAC Director Shaun Broughton (pictured below) outlines the key consumer changes driven by the pandemic that marketers need to be aware of in their preparation for the upcoming online shopping season… Black Friday Cyber Monday (BFCM) usually marks a clearly planned, budgeted and resourced day in marketers’ calendars. While […]
As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]
US retailer Walmart surprised many when it launched Walmart Plus last month, a premium subscription service that gives members access to unlimited delivery and special deals. The move puts Walmart directly against Amazon, which has enjoyed enormous success through its Amazon Prime initiative in recent years. And while the US retail subscription market might be […]
New research has revealed a major cut-back in Christmas spending, with Australians planning to spend less on gifts, food, and social events this season. The research out of market research firm Toluna also reveals 23 per cent of Australians are worried about being able to afford the Christmas season altogether. Australians are feeling the pinch, […]
Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]
Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]
Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]
DrinkWise and Communications Agency 89 Degrees East has launched a new campaign called You Got This – an initiative designed to support Year 12s as they head into their final exams. The campaign involves well-known Australians offering short video messages of support for Year 12 students, including superstar Cate Blanchett, Australian Test Cricket Captain Tim […]
Cat litter brand, Breeders Choice, produced by FibreCycle, has made a bold move to get pet owners caring more about cats’ waste with a series of animated videos featuring a new tagline and a full marketing program. The “Choose Better, Choose Ginger” campaign launched this week via a unique collaboration of independent Melbourne agencies led […]
To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs. Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade. “There’s not too many small family rural based ice […]
Just over half (51 per cent) of professionals who have been working remotely do not yet feel safe and happy to return to their co-located workplace, according to a survey of more than 3,000 working professionals by recruiting experts Hays. Of these, Western Australians are the most confident, with 73 per cent of those who […]
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]