The Out of Home (OOH) industry today announced an increase of 10.7 per cent on net media revenue year-on-year in the third quarter of 2018.
It has posted $221.2 million, up from $199.9 million for the third quarter in 2017.
Digital revenue has tipped to just over half of total media revenue and now accounts for 50.5 per cent of total net media revenue year-to-date, an increase over the recorded 46.0 per cent at the same time last year.
OMA CEO Charmaine Moldrich said: “Our continued growth is the result of OOH’s ability to work at the top of the brand funnel, building brand equity, fame, and reaching massive audiences.
“These benefits, in unison with our digital signs – which offer flexibility to deliver tactical and dynamic messages – provide a powerful solution for advertisers.”
Category figures quarter three 2018:
- Roadside Billboards (over and under 25 square metres) $89.2 million
- Roadside Other (street furniture, bus/tram externals, small format) $60.3 million
- Transport (including airports) $39.5 million
- ^Retail, Lifestyle and Other $32.2 million