SpotXchange Scores With Programmatic And Mobile Growth Wave

SpotXchange Scores With Programmatic And Mobile Growth Wave
SHARE
THIS



Video advertising platform SpotXchange has seen net revenue from programmatic ad spend increase 317% year on year in APAC, with mobile revenue up a staggering 657% to emerge as the fastest growing segment of the business.

Announcing financial results and corporate milestones for 2014 year to date (YTD), the company reported a 282% jump in net programmatic revenue year on year (YOY) globally, with the programmatic side of the business in Asia Pacific (APAC) recording an even stronger 317% increase for the year to date.

Mobile represented the fastest growing segment of the business, as brands turn their attention to video advertising on smartphone and tablet devices. Spend on mobile gained pace over the year, with a quarter-on-quarter (QOQ) increase of 657% for the July-September period (Q3) in APAC, and 693% increase in Australia.

This growth saw mobile’s share of ad spend on SpotXchange’s marketplace hit 12.8% for Q3 in APAC and 14.1% in Australia.

The growth of mobile video advertising traded programmatically is outpacing the market’s overall increase in mobile ad spend, Matt Von der Muhll, managing director, APAC, SpotXchange.

“Mobile is shifting to programmatic at an even faster rate than desktop did,” Von der Muhll said. “Advertisers are embracing mobile video as the next big brand ad tool and programmatic as the most efficient and effective means of delivering it.”

Global forecasts indicate 55% of display advertising will be traded programmatically by 2015, with Australia expected to follow suit and shift large portions of video ad buying to the programmatic model.

“It’s been a great year for SpotXchange with huge revenue growth, significant global expansion backed by investment from entertainment group RTL and publishers really coming onboard with premium video inventory.

“Our programmatic video technology is continuously innovating to deliver more effective and more targeted video advertising solutions for publishers and advertisers.”

SpotXchange is a video advertising platform for publishers that provides ad serving, programmatic infrastructure and advanced analytic services. Net revenue across all segments of the business increased by a total of 136% globally and 116% in APAC year on year for the year to date.

Key figures

  • YTD net revenue growth (YOY): Global – 136%, APAC – 116%
  • YTD net programmatic revenue growth (YOY): Global – 282%, APAC – 317%
  • Q3 mobile video ad spend growth (QOQ): APAC – 657%, Aus – 693%
  • Mobile’s share of ad spend on SpotXchange’s network: APAC – up from 2.2% in Q1 2014 to 12.8% in Q3 2014, Aus – up from 1.9% in Q1 2014 to 14.1% in Q3 2014
  • Q3 mobile calls (available video ad slots) growth (QOQ): APAC – 107%, Aus – 196%
  • Q3 mobile impressions (served video ads): APAC – 408%, Aus – 460%

 Corporate milestones

  • European entertainment network RTL Group acquired a majority 65% stake in SpotXchange in July 2014. Integration of SpotXchange’s programmatic technology with RTL’s broadcast companies and top-tier global content producers has begun.
  • Over 240 new platform clients signed, with the likes of Evolve Media, NCM Media, The Atlantic and Meredith Video Studios joining NDN, The Guardian, Billboard and other global and local partners.
  • Company headcount grew from 130 to 190 in 2014 and aggressive global recruitment across all fields will continue into 2015.
  • New offices opened in Singapore, Belfast and San Francisco, with plans to open offices in Germany and the Netherlands in early 2015.

Please login with linkedin to comment

audience marketing Battle of the Bands Condom Exclusive freemantle media Project Clever Buoy RTB

Latest News

BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ
  • Media
  • Technology

BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ

BBC Global News has announced the launch of a new consumer travel marketplace that enables its audiences to discover, plan and book flights, hotels and experiences. Initially launching in Australia and New Zealand, Discover Beyond draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and powered by TRAVLR’s technology, to […]

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’
  • Media
  • Technology

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’

Former US President Donald Trump has attempted to trademark a number of words for his new media platform, ‘Truth Social’. The phrases include ‘truthing’ and ‘retruther’ as well as the site’s tagline ‘follow the truth’. According to UK publisher The Independent, the trademark applications were filed to the U.S. Patent and Trademark Office by Holly Collins, a […]

by B&T Magazine

B&T Magazine
Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive
  • Campaigns

Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive

In the last year, Google has helped 1.3 million Aussie small businesses to connect with customers, digitize and grow. But Google’s impact doesn’t stop with those 1.3 million Australian businesses, it starts with them. When Google helps small businesses grow, their people grow too.

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50
  • Media

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50

SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO
  • Technology

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO

Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]

The Zoo Republic &  Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion
  • Advertising
  • Marketing

The Zoo Republic & Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.