SpotX Appoints New MD

Welcome carpet with foot-ware on it
SHARE
THIS



SpotX has appointed Marcus S Tan as managing director, JAPAC,to lead the company’s expansion into new Asian markets and build new partnerships in cross-screen video and programmatic linear TV.

The appointment, which was effective January 1, signifies SpotX’s commitment to expand its Asia Pacific operations beyond Australia, New Zealand and Singapore into other high-growth potential markets in South East Asia, India, China and Japan.

Marcus Tan

Tan’s two decades of ad tech experience span both traditional broadcast and new digital media. Most recently, he was PubMatic’s head of high growth solutions in JAPAC, and previously, he built a successful Asian operation from the ground up for Smaato as managing director, APAC.

Tan will focus on bringing programmatic video, SpotX’s modern ad server and data-driven buying to mobile, connected TV and linear TV – technologies which are still largely nascent in many countries across the Asian region.

“I’m very excited to join SpotX at a time of exponential growthin the region,” Tan said. “Asia is highly diverse and expected to lead the world in digital video consumption across screens in the coming years, with over 30 countries that exhibit astounding prevalence of mobile content consumption.”

“We expect both the advertiser’s and publisher’s ad innovation to reach fever pitch this year as both realise the massive potential of reaching consumers with targeted video campaigns on connected TV, mobile devices and linear TV.

“Drawing on SpotX’s global resources and partnerships, I’m confident we can help these advertisers and publishers make significant inroads into exciting new frontiers in the video and TV spaces in Asia.”

SpotX, which recently rebranded to reflect its evolution from a video ad exchange to a complete video ad management platform, lets publishers and broadcasters monetise video on all screens programmatically, as well as with data-driven direct sales. The company’s platform also enables advertisers to insert video ad placements into connected TV environments, including Apple’s tvOS, mobile apps and web pages that don’t have supporting video content.

Tan will spend his time between SpotX’s Singapore and Sydney offices. Together with the company’s existing JAPAC leadership team of Christopher Blok, Daniel Rowlands, Al Jensen and Mandy Davenport, he will oversee new hires to support aggressive growth plans in the region.

SpotX also expanded rapidly into Europe in 2015, opening offices in Amsterdam and Hamburg

Please login with linkedin to comment

Dimitri Vorontsov open training and education network

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]