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Reading: Spotify Launches Pool Party-Themed Experiential Campaign
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B&T > Marketing > Spotify Launches Pool Party-Themed Experiential Campaign
Marketing

Spotify Launches Pool Party-Themed Experiential Campaign

Staff Writers
Published on: 12th December 2016 at 11:29 AM
Staff Writers
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Spotify Australia has hit the road for a month-long summer road trip, visiting more than 30 regional and rural towns along Australia’s east coast as part of a new campaign.

The experiential campaign features a custom branded truck with unique pool party-themed interactive photo booth that will travel from Brisbane to Melbourne until Christmas.

Visitors will have the opportunity to have their photo taken in the photo booth and be given the chance to win on-the-spot prizes.

The campaign aims to position Spotify as the ultimate summer sidekick and will also involve a nationally-reaching digital campaign (display and mobile) and social (organic and paid).

Fans playing along at home will also be given the opportunity to win themselves a Spotify Summer party pack worth close to $500 via the campaign’s microsite.

Spotify enlisted PLAY Communications to conceptualise and execute the campaign following a two-way competitive pitch.

Spotify consumer marketing director Serena Leith said the streaming giant expects the campaign to re-ignite brand love and drive acquisition amongst an audience that often misses out on the great music experiences offered to those in capital cities.

“We know that some of our most engaged users call Australia’s much loved regional towns and coastal digs home,” she said.

“That’s why we’re taking the Spotify streaming experience on tour this summer.

“Whether you’re based in Brisbane, Byron or Bega, we want to make sure everyone’s summer is filled with as many good vibes and great tunes as possible this summer.”

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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