Starting today, users in Australia and New Zealand can tune in to their Cosmic Playlists – sign-specific playlists and readings – on the Trending hub (found via Browse) or by directly searching their sign, on Spotify.
Each playlist is informed by renowned and respected celeb astrologer, Chani Nicholas’ (feature image) astrological readings—which determine the particular sign’s theme of the moment—and is accompanied on-mobile by the reading itself.
Each of the twelve unique playlists is curated with songs and artists whose music reflects and evokes those themes.
“When a song resonates with you, it might feel really personal, like it’s speaking about your own experience. But it’s also speaking to a huge, broad audience. When there’s something collectively going on where a song resonates for a lot of people, it’s the same way that a horoscope will speak to the archetypal themes of the moment,” said Nicholas about how music can compliment astrology.
“What’s your sign?” Whether you love or hate the question, the cultural obsession continues to make its mark.
With growing engagement amongst the millennial mainstream and the increase in popularity of daily horoscope apps, astrology has never been more accessible.
Astrology is no longer simply synonymous with bold predictions about love, fame, and fortune. Instead, it’s attracting more and more people who use astrology as a way to reflect and find direction in their lives.
Music can provide that same effect, and that’s why we’re working with Chani Nicholas to create Cosmic Playlists, a popular and highly-requested on-platform offering that launched earlier in the year in the U.S.
Nicholas added: “Horoscopes are a very tiny portion of what astrology is. Most people conflate the sign that the sun was in when they were born—their sun sign—with their entire astrological makeup. But that sign is only one small piece of the huge mosaic that is your entire chart”.
No matter your sign, check-in every month for a new reading and new set of songs that match your astrological makeup.
Nicholas concluded: “Cosmic Playlists are my collaboration with Spotify to bring you a soundtrack to the astrology for the month ahead. It’s a monthly horoscope in music form. You can use them for inspiration, reflection, or for your own personal dance party. Your written monthly horoscopes are published on the playlists too: look for a pop-up window when you open the playlist on your mobile phone.”
Please login with linkedin to commentSpotify
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]