Spotify has partnered with Afterpay to launch a “Gift Generator,” using Spotify’s streaming intelligence to craft a holiday season gift list. The generator is now live for premium and ad-supported Spotify users.
The Gift Generator analyses listener behaviour like favourite artists and genres and asks questions to personalise the gift suggestions. It also factors in lifestyle preferences – are they a Beauty Guru, Trendsetter, Thrill Seeker, or Treasure Hunter?
The gift generator experience will be enhanced by haptic technology, where users shake their phones to unlock their gift box, prompting them to purchase. Along with curated gift recommendations, users can personalise a Christmas playlist adjusted by their “Grinch Factor,” based on how festive they’re feeling.
“We are proud to collaborate with Spotify on the Gift Generator, a unique initiative that combines music personalisation with seamless shopping experiences. This partnership empowers consumers to discover and purchase perfect gifts, helping them avoid last-minute purchases that can often lead to overspending. By integrating Spotify’s streaming intelligence with Afterpay’s flexible payment options, we’re excited to enhance the joy of gift-giving while supporting responsible spending habits during the holiday season,” said Kevin Azzopardi, trade and partner marketing director, ANZ, Afterpay.
“We’re thrilled to partner with Afterpay on this innovative campaign, priming consumers and driving action during the holiday season. The Gift Generator taps into what Spotify does best – using music to create deeply personalised experiences. Paired with the convenience of Afterpay, it’s a fun, interactive way to celebrate the spirit of giving, and we can’t wait to see how our users engage with it,” said Spotify head of sales – AUNZ, Adrian Bingham.
The campaign includes 10 participating merchants, featuring brands including The Good Guys, Webjet, Sephora, Red Balloon, Petbarn, JD Sports, eBay, City Perfume, Bed Bath N’ Table and Bunnings. The campaign will be supported by a comprehensive media plan, including OOH, social channels, and influencer content.
Campaign Credits:
Afterpay team
Kevin Azzopardi (Director, Trade & Partner Marketing)
Emily Marshall (Senior Partner Marketing Manager)
Madeline Youngman (Partner Marketing Manager)
Moola Sisaudia (Marketing Strategy, Media & Innovation Lead)
Lauren Benson (PR & Comms Manager ANZ)
Media Agency: Kaimera
Zoe Amos (Client Director)
Anna Magliano (Chief Client Officer)
Spotify Team
Damian Bransby (Sr. Client Partner, Financial Services)
Lam La (Account Manager)
Smita Chakrabarti (Client Success Manager)
Production: Made in Katana
Kate Vickery (Production Lead)
Grace Janson (Account Manager)
