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Reading: Spotify Goes Big Budget In Witty (& Terrifying) New Global Campaign
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B&T > Campaigns > Spotify Goes Big Budget In Witty (& Terrifying) New Global Campaign
Campaigns

Spotify Goes Big Budget In Witty (& Terrifying) New Global Campaign

Staff Writers
Published on: 16th May 2018 at 11:23 AM
Staff Writers
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Music streamer Spotify is ramping up the marketing unveiling a big budget, global campaign it’s calling “Love what you love”.

The campaign was created by Spotify’s own in-house creative team in the States and the media will be handled by UM. It’s set to launch globally next month and includes Australia, too,

The feature of the campaign – which also comes with an outdoor iteration – is two TVCs titled “Chase” and “Horror”.

“Chase” plays on a good old-fashioned Hollywood car chase all set to Miley Cyrus’ Cannonball. While “Horror” uses Camila Cabello’s track Havana and, living up to its name, is the stuff of nightmares.

Check out both the cool spots below:

https://www.youtube.com/watch?v=UkcjoBCXKAE

https://www.youtube.com/watch?v=_1P4uaznwjg

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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