With the festive season fast approaching Spotify wants to empower brands to tap into its unique audience at this critical time of year.
Globally, holiday sales are reported to be worth $850 billion, seeing year-on-year growth of 3.5 per cnet. Over a quarter (27 per cent) of those sales are generated online, with mobile devices driving 45 per cent of all eCommerce traffic.
With one in four Australians having tried Spotify, the platform offers brands a unique opportunity to target and connect with digitally savvy consumers with an appetite for shopping. Research shows that Spotify listeners are:
- 3 times more likely to pay more for brands
- 3.6 times more likely to shop online weekly
- 29 per cent more likely to use their mobile device to shop
During last year’s November/December holiday period users in Australia and New Zealand listened to a whopping 213,000 festive-centric playlists and listened to over 16 million tracks. The most streamed artists on Christmas Day across ANZ were:
- Michael Buble – It’s Beginning to Look A Lot like Christmas
- Ariana Grande – Santa Tell Me
- Sam Smith – Have Yourself a Merry Little Christmas
“The festive period is a critical time of year for brands but also the most cluttered,” said Kate Vale, managing director at Spotify Australia. “Spotify cuts through the clutter by delivering a brand’s message directly to a targeted audience with zero wastage and 100 per cent share of voice.”
Spotify’s focus on moments-based music listening now gives agencies and brands the opportunity to target users during these moments, including most recently the ability to reach PlayStation gamers via the console’s Spotify app.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]