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Reading: Sportsbet Spoofs The World Cup’s VAR In Witty New Spot
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B&T > Campaigns > Sportsbet Spoofs The World Cup’s VAR In Witty New Spot
Campaigns

Sportsbet Spoofs The World Cup’s VAR In Witty New Spot

Staff Writers
Published on: 13th July 2018 at 1:11 PM
Staff Writers
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Those scallywags over at Sportsbet have released a new social media campaign, this time having a dig at the World Cup’s controversial Video Assistant Referee (VAR) system.

The ad imagines VAR as a bloke at a couple’s engagement party, forced to tell the truth on awkward moments.

It’s the work of Sportsbet’s own in-house creative team and, like many of the brand’s previous efforts, plays for laughs over acting ability.

Meanwhile, check for a cameo by ex-Socceroo star Brett Emerton towards the end.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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