Sporting clubs are being urged to play a greater role in preventing drink driving related deaths on NSW roads.
The campaign developed by behaviour change specialists, The Shannon Company (TSC), encourages clubs to sign up to the Alcohol & Drug Foundation ‘Good Sports’ program.
TSC creative director, Stuart Nightingale, said the online campaign features a range of sports people wearing black arm bands.
“The black arm band is a universally recognised as a symbol of mourning, so they’re an effective way of bringing home the avoidability of drink driving and encouraging clubs to sign up to the program to access the support resources available to put in place safeguards for players and members”, he said.
“Sports teams know all about looking after their mates on the field. The campaign urges that same level of care to continue when the match is over and the socialising begins. Drink driving and drink driving deaths are within our influence to prevent.”
