Sport And Travel Crash As News And Technology Soar: How Coronavirus Has Changed Ad Spend

Andorra's Joan Verdu Sanchez crashes in the first run of the men's giant slalom at the Sochi 2014 Winter Olympics, Wednesday, Feb. 19, 2014, in Krasnaya Polyana, Russia. (AP Photo/Charles Krupa)

New data from online advertiser PubMatic has reinforced just how hard the COVID-19 outbreak has hit the advertiser sector.

The data compares pre-global impact (March 1-4) with post-global impact – the period in which so many sporting and travel events were forced to close down.

“Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat,” said PubMatic director, marketing research Susan Wu.T

“he impact varied greatly based on advertiser category; Travel, Sports and Science categories experienced the steepest ad spend declines, while News, Hobbies and Interests, and Technology & Computing saw distinct increases.”


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