New data from online advertiser PubMatic has reinforced just how hard the COVID-19 outbreak has hit the advertiser sector.
The data compares pre-global impact (March 1-4) with post-global impact – the period in which so many sporting and travel events were forced to close down.
“Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat,” said PubMatic director, marketing research Susan Wu.T
“he impact varied greatly based on advertiser category; Travel, Sports and Science categories experienced the steepest ad spend declines, while News, Hobbies and Interests, and Technology & Computing saw distinct increases.”
