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Reading: Sport And Travel Crash As News And Technology Soar: How Coronavirus Has Changed Ad Spend
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B&T > Media > Sport And Travel Crash As News And Technology Soar: How Coronavirus Has Changed Ad Spend
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Sport And Travel Crash As News And Technology Soar: How Coronavirus Has Changed Ad Spend

Staff Writers
Published on: 26th March 2020 at 11:12 AM
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Andorra's Joan Verdu Sanchez crashes in the first run of the men's giant slalom at the Sochi 2014 Winter Olympics, Wednesday, Feb. 19, 2014, in Krasnaya Polyana, Russia. (AP Photo/Charles Krupa)
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New data from online advertiser PubMatic has reinforced just how hard the COVID-19 outbreak has hit the advertiser sector.

The data compares pre-global impact (March 1-4) with post-global impact – the period in which so many sporting and travel events were forced to close down.

“Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat,” said PubMatic director, marketing research Susan Wu.T

“he impact varied greatly based on advertiser category; Travel, Sports and Science categories experienced the steepest ad spend declines, while News, Hobbies and Interests, and Technology & Computing saw distinct increases.”

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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