The massive ferry that travels between the mainland of Australia and Tasmania, The Spirit of Tasmania, has called for tenders for its creative and media accounts.
Ad agency Cummins&Partners had been behind the creative account with Maxus owning the media account.
Cummins&Partners declined to say whether the agency was pitching again or not.
CEO Bernard Dwyer saying the open tender was important for the company’s growth.
“We had an extremely successful year last year with the launch of the newly refurbished Spirit of Tasmania vessels, and we are looking to appoint a media agency and creative agency for a three-year term to build upon this success,” he said.
“In 2015 the vessels underwent a major refurbishment and we revamped the company website and internet booking platform, enhancing the online and on-board experience for all passengers.
“Maxus, our media agency, and Cummins&Partners, our creative agency, have both delivered fantastic results during this time.
“We have projected strong passenger growth for 2016/17 and beyond, and look forward to identifying the agencies to help drive the execution of our marketing strategy until 2019.”
If agencies are interested in pitching, expressions of interest close Friday 26 February at 3pm.
Spirit of Tasmania said its requirements are:
- Company profile, office locations, resources/skillset and CVs of key personnel.
- Three brief case histories relevant to travel, direct response or a strategic re-positioning challenge.
- Current client list.
- An overview of how their media and creative integration model works, or, if standalone, how their agency works collaboratively with other marketing disciplines.
Image via Wikipedia Commons.
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