Experiential content Agency and producer of imaginative, interactive and immersive media experiences, Spinifex has announced three senior appointments.
The additions to the team further assert the agency’s focus on expanding its real-time capabilities to service growing client demand for seamless customer brand experiences as real-time rendering drives a new content revolution.
The hires follow the appointment of Tracey Taylor as the MD of Spinifex, APAC in 2018 and reflect her belief that real-time skillsets are an essential part of a full-service offering to clients as consumers demand personalised, interactive and immersive experiences.
“It isn’t about real-time taking over from traditional rendered content – this is about understanding that the two areas have blended into a new content offering.
“The opportunities offered by the use of game engines with real-time creation and rendering is revolutionising the entire customer experience.
“The new additions to our real-time team will work seamlessly with the rest of the creative content teams and creative technologists to continue to offer services that match current and future demand,” Taylor said.
The three hires, lead real-time artist Pepin Portingale, unity developer Jonathan Kafkaris and senior producer James Betar, deliver a wealth of expertise and experience to the agency.
Pepin Portingale returns to Spinifex Group after founding Litmus VR in 2017.
He previously spent eight years at the agency where he was head of 3D from 2009.
He has built his own Oculus Unity game, Litmus, and has won two ProMax Broadcast Design gold awards for Best 3D Animation and Best Animation.
Jonathan Kafkaris brings 12 years experience as senior creative developer/unity developer at kafkaris.com.
He has also worked as Scientific Computational Officer – VR/AR for The University of Sydney; unity developer for Virtual Republic and lead developer for a VR architectural configurator tool for properties yet to be constructed in the real world.
He has worked on installations extensively internationally as well as for Vivid Sydney.
James Betar brings an extensive background in games design, and gamification and as a consultant for online learning and development platforms, including to the NSW Government, CSIRO and multinational college of game development and digital media AIE.
He was a producer for a range of video game cinematics at plastic wax animation and is director/co-founder of games development company, Canvas Interactive.
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]