Full-service agency Spinach has launched its first creative work for Jalna Dairy Foods after winning the account in a competitive pitch.

The 30-second spot follows a group of boisterous schoolchildren visiting Jalna’s farm near Echuca in Victoria, where the brand employs biodynamic farming principles to produce milk that goes into its biodynamic, organic yoghourt.

Frank Morabito, executive creative director at Spinach, said: “It was such a delight working with the Jalna management, marketing and dairy farm teams to bring the longstanding theme, ‘A little pot of purity’, to life in a new and engaging way.

“Special mention goes to the enthusiastic local primary school kids who proved to be sensational actors.”

Garry Mudford, general manager of Jalna, said: “We’re excited to unveil this delightful campaign that beautifully highlights the production process of our little pots of purity.

“It has been a pleasure to work with Spinach on this first execution – Frank and the team have perfectly captured the essence of the brand.”

The campaign will be supported by a media spend of around $2 million, mostly across free-to-air television.

CREDITS

Client: Jalna Dairy Foods

Creative: Spinach

Production: Spinach

Music: Production Alley