Full-service Melbourne agency Spinach has been appointed by the iconic Queen Victoria Market to handle its media, digital and data.

The scope of the work spans media planning, strategy and trading, including all digital, social and search for the Queen Victoria Market.

Spinach’s appointment follows an increased marketing commitment by Melbourne’s Lord Mayor Sally Capp to the market’s traders.

Meg Dalla Lana, marketing manager for the Queen Victoria Market, said: “Spinach’s ability to combine ideas, strategy, insights and data to maximise opportunities and deliver results is so refreshing and we’re thrilled to partner with them.”

Spinach general manager and media director Ben Willee said: “Spinach is delighted to be working with one of Melbourne’s most famous homegrown entities.

“Queen Victoria Market has enriched the lives of Victorians for generations, and we look forward to helping the business grow bigger and stronger.”