Full-service agency Spinach has appointed Nicole Miranda as its director of client services, bolstering its retail credentials.
Miranda joins the business with extensive retail experience, including a five-year stint as head of marketing for Coles Liquorland.
Prior to moving client-side, she held a number of agency roles with businesses, including at JWT where she was director of retail, at BWM as its general manager, and at Badjar Ogilvy where she was the Kmart business lead and business director, overseeing brands including Officeworks.
Spinach chief executive Craig Flanders said: “Retail is a sweet spot for Spinach. It’s an area we know well and thoroughly enjoy.
“With her extensive retail experience on both sides of the fence, Nicole is the perfect hire for us. We first met Nicole during her time at Liquorland where we saw what a top operator she is. We couldn’t be happier that she has joined our team.”
Miranda added: “Craig and the team impressed me so much as a client, when they approached me to take on a role with the business, I simply couldn’t say no.
“Spinach and I share a passion for great retail advertising and I’m looking forward to working with the team on new and existing clients in the space.”
Spinach has worked with a host of retail brands including Drummond Golf, Baby Bunting, Queen Victoria Market, The Reject Shop and Coles Liquorland.
