Spikes Asia Achieves Gender Parity With 2022 Jury Presidents

Spikes Asia has announced the 14 industry leaders set to judge the Asia Pacific’s most prestigious creative communications awards.

For the first time, gender parity has been reached and Spikes Asia has the strongest female representation across its jury presidents in its 35 editions.

This year’s jury presidents come from across the region including Australia, New Zealand, China, Hong Kong, Japan, Singapore, India and the Philippines, as well as from a mix of disciplines from throughout the industry.

Philip Thomas, chairman of Spikes Asia, said: “It’s an exciting time for Spikes Asia as we incorporate the Tangrams Awards to create the definitive benchmark for both creative excellence and marketing strategy and effectiveness across Asia-Pacific.

“This collection of outstanding talent is representative of the evolved Spikes Asia Awards and we are delighted to have them all on board.”

The Jury Presidents will judge work in 24 awards categories, including in the three newly launched Spikes – Strategy & Effectiveness, Creative Data and Social & Influencer – which are in response to the shifting creative trends across the region.

The Spikes Asia 2022 jury presidents are as follows:

Brand Experience & Activation and Creative eCommerce jury president

Natalie Lam – chief creative officer, Publicis Groupe (APAC, MEA)

Creative Effectiveness jury president

Michaela Lyon – integrated client lead, Dentsu (Hong Kong)

Design and Industry Craft jury president

Paul Chan – chief creative officer, Cheil Worldwide (Hong Kong)

Direct and Outdoor jury president

David Guerrero – creative chair, BBDO Guerrero (Philippines)

Entertainment and Music jury president

Kazoo Sato – chief creative officer, TBWA\Hakuhodo (Japan)

Film, Print & Publishing and Radio & Audio jury president

Paul Nagy – chief creative officer, VMLY&R AUNZ (Australia and New Zealand)

Film Craft jury president

Sneha Iype – partner and executive producer, Nirvana Films (India)

Healthcare jury president

Wendy Chan – chief creative officer, Edelman (China)

Innovation and Creative Data jury president

Emad Tahtouh – principal of creative technology, Deloitte (Australia)

Media jury president

Kasper Aakerlund – regional president, UM (APAC)

Mobile and Digital Craft jury president

Jean Lin – executive officer, Dentsu Group (China)

PR jury president

Shouvik Prasanna Mukherjee – chief creative officer for APAC, Golin (APAC)

Social and Influencer jury president

Tea Uglow – IC, Creative Lab, Google (Australia)

Strategy & Effectiveness jury president

Anupama Biswas – analytics and insight lead for APAC, The Coca-Cola Company (APAC)

The Spikes Asia Awards are well and truly open for entries. Submit yours here by 20 January 2022 at 11:59pm (SGT).

The jury presidents and their juries will convene remotely to judge the work in February 2022, with the winners of the Spikes Asia Awards announced on 3 March 2022.

Spikes Asia x Campaign Asia: The Experience is also set to return from 1 to 3 March 2022, and more information on the hybrid event will be released later in the year. Interested delegates are welcome to register their interest here.

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