The Sphere Agency Launches Rummer Campaign For Roll’d

The Sphere Agency Launches Rummer Campaign For Roll’d
SHARE
THIS



Roll’d has just launched a new summer campaign for its Soldiers (rice paper rolls) via The Sphere Agency.

The ‘All Roll’d up’ campaign heroes the healthy and fresh ingredients that go into Soldiers, as well as other benefits, such as being a perfect and balanced meal on the go.

The campaign is currently running in Victoria, NSW, ACT, Queensland and Western Australia across digital, outdoor and radio.

Roll'd campaign [2]

Roll’d founder and CEO Bao Hoang said: “Importantly, the campaign line of ‘All Roll’d up’ builds brand awareness and helps ensure that when people think of Vietnamese rice paper rolls, they think of our Roll’d Soldiers.”

Katherine Ruiz, general manager of marketing at Roll’d, said: “The great thing about this campaign is it helps educate new customers on exactly what a Soldier is, while at the same time creating incredible appetite appeal and reminding existing customers of why Soldiers are such a great meal or snack option.”

Michael Abdel, founder and executive creative director of The Sphere Agency, said: “Soldiers are loaded with delicious, fresh veggies and herbs, but you can’t always tell that just by looking at them.

“With this campaign, we wanted to create some real appetite appeal by showing exactly what goes into each roll. Not only does it look delicious, but you can also feel good knowing how healthy it is.”

Roll’d currently has 71 stores across Victoria, New South Wales, Queensland, South Australia, Western Australia and the ACT.

Please login with linkedin to comment

Roll'd the sphere agency

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.