Sphere Agency Comes Full Circle With Expansion Of Team

Sphere Agency Comes Full Circle With Expansion Of Team
B&T Magazine
Edited by B&T Magazine



The Sphere Agency has kicked off FY2021-22 in style, expanding its brand reputation service offering with the appointment of multiple new hires.

Integral to the agency’s expansion is the appointment of Jacinta Chapman to the newly created head of campaigns role.

Chapman brings more than 15 years’ experience working within government, corporate, in-house and an agency environment as a brand reputation, communication, marketing and PR professional.

She said, “it’s been more than a decade since I first started working client-side at Nando’s with (Sphere founder and managing director) Michael Abdel and the team at Sphere. Together we delivered many of my career highlights including the Black Eyed Peas After Party, Bruno stunt, World Cup MTV song ‘Hearts on Fire’, influencer partnerships, hundreds of topical ads turned around in just hours and music festival activations, all while opening restaurants and supporting hundreds of franchisees.”

“We raised the brand’s profile through tactics that amplified our strategic approach to solidify Nando’s cheeky and irreverent tone. I am excited to be getting the band back together again.”

Michael Abdel, founder of The Sphere Agency, said: “It feels like we have come full circle but with a decade more experience under our belts, we are a lot wiser. Over the years Sphere has delivered some significant work for clients but clearly Nando’s has been a highlight and working with Jacinta again will mean we can bring the best of the best for our clients.

“It’s been the big ideas that have had the greatest impact on businesses. Through the right strategy and campaigns we can drive significant commercial ROI as well as brand building and amplification along the way. Through the expansion of our offering to a full suite of brand reputation services under the Sphere umbrella we give our clients the opportunity to take a holistic approach to their brand positioning.”

“This year will see significant growth for many of our clients as many expand their footprint. With COVID continuing to impact many businesses, it’s more important than ever that we are able to work closely with our client partners across the globe to not only build their brands but to protect them,” he said.

To support the expanded portfolio additional hires have been made in the creative and account services teams.

Featured Image: Jacinta Chapman (L) and Michael Abdel (R) 

 




Please login with linkedin to comment

the sphere agency

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]