American printing and graphics group SpeedPro have joined forces to help Tony Rojas, a homeless chef, achieve his dream of owning and operating a food truck.
Having lost his job during the pandemic, Tony approached charity group The Dream Foundation to tell his story, and they arranged a brand new truck to help fulfil his dream and kick-start his new business, Tony’s Nachos Tacos.
Tony came to public attention through a TikTok that garnered over 35 million views in 24 hours, and has now received over $80,000 in donations to date.
SpeedPro then approached the organisation to help install a boldly branded wrap for the food truck, which has helped to drive traffic to the truck both online and in-person.
Tony’s Nachos Tacos food truck launched in October of last year, and despite some setbacks in the initial months the chef remains confident in his business and the continued success of his brand.
“Vehicle wraps are one of our specialties, so there was no question this was something we had to do,” said vice president of marketing at SpeedPro, Danielle Yuthas.
“SpeedPro is comprised of entrepreneurs and we help other entrepreneurs to succeed in any way we can,”
SpeedPro produced the design in just three weeks, using a high-quality digital wrap to create a bright, fiesta-like design that is represented on all sides of the vehicle.
