SPEED To Handle Media Planning For QICGRE

SPEED To Handle Media Planning For QICGRE

SPEED has been appointed QICGRE’s communications strategy and channel planning agency with immediate effect.

QICGRE are operators of 26 shopping centre’s across Australia, including Eastland, Castle Towers, Westpoint, Canberra Centre, Robina Town Centre and Grand Central.

SPEED will provide portfolio communication recommendations across the business, as well as direct media planning support for each shopping centre.

Ian Perrin, Chief Accelerator at Speed said, “We are thrilled to be working with such a dynamic group of marketers in a such a vibrant category.

“Shoppers have so many options available to them, so intelligent media placement is critical to actively influencing their behavior.”

Katrina Little, Head of Marketing at QICGRE said, “It is paramount that our centre’s receive the very best guidance on how to navigate a complex and ever-changing media environment.

“SPEED have a smart, yet simple, approach to media planning, and a unique model to integrate creative and media.

“We are confident this appointment will drive operational agility, and improved ROI for our centre’s.”

SPEED’s clients include Japan Airlines, University of Notre Dame, Dry July and Westfund.




Please login with linkedin to comment

QICGRE SPEED

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]