SPEED has been appointed QICGRE’s communications strategy and channel planning agency with immediate effect.
QICGRE are operators of 26 shopping centre’s across Australia, including Eastland, Castle Towers, Westpoint, Canberra Centre, Robina Town Centre and Grand Central.
SPEED will provide portfolio communication recommendations across the business, as well as direct media planning support for each shopping centre.
Ian Perrin, Chief Accelerator at Speed said, “We are thrilled to be working with such a dynamic group of marketers in a such a vibrant category.
“Shoppers have so many options available to them, so intelligent media placement is critical to actively influencing their behavior.”
Katrina Little, Head of Marketing at QICGRE said, “It is paramount that our centre’s receive the very best guidance on how to navigate a complex and ever-changing media environment.
“SPEED have a smart, yet simple, approach to media planning, and a unique model to integrate creative and media.
“We are confident this appointment will drive operational agility, and improved ROI for our centre’s.”