National optometrist Specsavers has appointed Initiative Melbourne to manage the retailer’s media portfolio after a market wide review of media agencies.
The Specsavers media portfolio was previously managed by MediaCom.
Initiative’s Melbourne office will now manage all Specsavers media communications in Australia and work in partnership with Specsavers’ marketing team and creative agency Cummins&Partners.
According to Nielsen Specsavers spend more than $20 million a year on media and with the appointment of Initiative is expected to see a focus on integrated communications in reaching the retailer’s national audience and potential customers.
Initiative Melbourne managing director Stephen Fisher (pictured above) said, “We are delighted to have been appointed to work with Specsavers.
“They are a great business and have demonstrated through the pitch process how important and valued marketing is to their success and we look forward to helping drive that into the future.
“This appointment is a fantastic validation of the calibre of work we’re producing and the team at Initiative. I am extremely proud of everyone in our business and it’s great to be able to welcome Specsavers as a client.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]