Special Channels Fabio & Laughs For Latest Work For ANZ

Special Channels Fabio & Laughs For Latest Work For ANZ

ANZ has launched their “Simpler Home Loans” campaign, announcing to all Australians their new package-free offering.

The campaign is the next attempt by ANZ staffer ‘Pete’ to make ads for ANZ, this time comically using advertising tropes familiar in overblown fashion-style ads – the exaggerated storylines and over the top techniques often seen on screen – all to really land the point that ANZ’s new home loan offerings are actually incredibly straightforward.

Check out the work below:

Luana Hughes, head of home loans marketing at ANZ said, “ANZ is the first major bank to move away from bundled home loan packages, which customers can find hard to understand and value. Customers no longer need to take out a home loan package and pay an annual package fee to access interest rate discounts. So not only do we have a breakout product but we have the advertising to match. We are thrilled with the output, as not only will it stand out in the category but it also remains consistent with ANZ’s playful tone of voice and builds on our new “For Financial Wellbeings” brand work.”

Tom Martin, CCO & Partner at Special added: “A man stares down a stag and then floats in the air in his bedroom… Advertising itself has a way of sometimes getting a bit too convoluted and complex for its own good, so railing against that seemed like the perfect way to highlight that ANZ home loans have now taken a much more simplified approach with their offering.”

Rebecca Stambanis, strategy partner at Special said: “Taking out a home loan is a massive financial decision but it doesn’t need to be a complicated one. For too long, Aussies have been overwhelmed with home loan packages full of ambiguity, asterisks and unwanted extras. So, when it came to communicating ANZ’s new simplified approach, we were delighted to have some fun with it and celebrate the pure essence of uncomplication directed by our very own brand character Pete.”

The campaign will be brought to life across TV, OOH, social and digital.


Client: ANZ

CMO: Sweta Mehra

Head of Brand Strategy & Marketing: Kjetil Undhjem

Head of Home Loans Marketing: Luana Hughes

Campaign Lead: Dean Lisina

Project Marketing Lead: Gary Burch

Marketing Journey Expert (Digital): Ayesha Mullan

Marketing Journey Expert: Felicity Reddy

Marketing Journey Expert: Annie Vu

Content Expert: Hannah Sutton

Marketing Chapter Lead: Ivana Pappalardo

Marketing Journey Expert: Jess Boehm


Creative Agency: Special Group Australia

CEO & Partners:  Lindsey Evans & Cade Heyde

CCO & Partners: Julian Schreiber & Tom Martin

Strategy Partner: Rebecca Stambanis

Strategist: Jack Gilbert

Creative Directors: Nils Eberhardt,  Simon Gibson, Matt McCarron

Creatives: Shaun McFarlane, Janice Ko

Designer Director: Keir Vaughan,

Designer: Maggie Webster

Finished Artist: Jen Bailey

General Manager: Paige Prettyman

Business Director: Emma Salmon

Business Manager: Ben Deville

Head of Production/ EP: Sevda Cemo

Senior Producer: Alyce Guy

Stills Producer: Glen Mcleod

Digital Producer: Shiv Prabhavalkar


Production Company: FINCH Company

Director: The Bobbsey Twins

Managing Director: Corey Esse

Executive Producer:  Loren Bradley

Producer: Alexandra Taussig

Director of Photography: Jeremy Rouse

Post Production House:  The Editors

Offline Editor: Jack Hutchings

Colourist:  Matt Fezz

Online Editor: Stuart Cadzow


Sound House: Rumble Studios

Music & Sound EP: Michael Gie

Composer: Jeremy Richmond

Sound Designer: Cameron Milne



Photographer: Andreas Smetana

Production Company: Flint

Retouching: Cream Studios


Media agency: PHD

Group Business Director: Jordan Smith

Business Director: Lizzy O’Connor

Planning Directors: Natalie O’Hanlon, Georgina Debenham

Strategy Director: Brendan Dodd

Investment Director: Kaitlin Despott

Digital Manager: Anastassia Choutova

Activations Manager: Jason Cheung

Investment Manager: Kim Stockdale

Account Executives: Brandon Rice, Isabelle Barton


PR agency: Thrive PR

Managing Director: Leilani Abels

APAC General Manager: Kelly Stambanis

Group Account Directors: Elisabeth Corcoran and Victoria Fruean

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