SPC Ardoma And Leo Burnett Melbourne Show Aussies Anything Important Is Worth Preserving

SPC Ardoma And Leo Burnett Melbourne Show Aussies Anything Important Is Worth Preserving
SHARE
THIS



Leading into its 100th year, SPC, with the help of Leo Burnett Melbourne, is making Australians rethink the importance of preserving the fruit industry.

SPC is one of Australia’s last remaining fruit canneries. Without companies like them, Australia’s fruit industry and the towns they support could disappear.

So, continuing SPC’s ongoing conversation with Australians, Preserved Memories is designed to show people why preserving for the future is important, by allowing them to preserve their most cherished memory in an SPC can.

 

Mark Malak, SPC senior brand manager said, “We all have special items that evoke powerful memories, but it’s easy for them to be lost or forgotten. Once they’re gone, they’re gone. We’re a preserving company, so why not preserve the things people love? Because just like Aussie fruit, we believe anything important is worth preserving.”

Launching across key social channels, Australians are being asked to submit their most cherished memory. 100 will then be selected and preserved for another 100 years.

Each can will be individually designed around the owner’s memory. Creating a bespoke, airtight time capsule that keeps their item and its story safe for generations to come.

Jason Williams, chief creative officer, Leo Burnett Melbourne added, “People tend to think of canning as old world, when in fact it’s all about the future. Whether it’s preserving a memory or our country’s fruit, it’s important our kids and grandkids can still enjoy the things we do today. ”

Preserved Memories will run for six weeks through Facebook, YouTube and Instagram.

Client: SPC Ardmona

SPC GM Marketing & Innovation: Mark Connolly

SPC Head of Brand Marketing: Anand Surujpal

SPC Senior Brand Manager: Mark Malak

SPC Assistant Brand Manager: Gillian Wickramasinghe

SPC Social Media Manager: Sophie Fransella

Chief Creative Officer: Jason Williams

Director of Integrated Strategy: Ilona Janashvili

Senior Art Director: Blair Kimber

Senior Copywriter: Alex Metson

Producer: Maria Borowski

Designer: Matt Porch

Head of Social: Chris Steele

Associate Digital Creative Director: Tim Shelley

Social Creative: Katelyn Testa & Danielle Ruasol

Group Account Director: Ari Sztal

Account Manager: Kenneth Chow

Production Manager: Kaelene Morton

Production Company: Studio Pancho

Director: Lizzy Bailey

Producer: Francesca D’Orazio

DOP: Aaron Farrugia

Editor: Chris Ward

Sound: Gusto Music

Please login with linkedin to comment

Mail Chimp ninemsn honey preserved memories spc ardoma

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]