Sparro has been appointed to strengthen the retailer’s digital presence with a focus on improving the performance of search, social and use of audiences.
The win bolsters the already strong list of retail and fashion clients on Sparro’s books, including Showpo, PE Nation, Seafolly, Boody and Ally Fashion.
Jessica Papikian, ecommerce manager at Industrie said: “Finding an agency that not only knows its stuff but would also be the right cultural fit was really important to us, so we’re thrilled to be partnering with Sparro. We were instantly impressed with the team’s digital expertise and look forward to working closely together to shape this next phase of growth for Industrie.“
Sparro co-founder and partner Cam Bryant said: “It’s an absolute pleasure to partner with Industrie, an iconic Australian brand that’s been producing quality men’s fashion for 21 years. As a long time customer of Industrie clothing I’ve always admired the brand’s ability to produce quality, sustainable garments at an affordable price point so it’s a dream to now be working with the team.
“With strong retail experience and a passion for helping Aussie grown fashion labels reach new heights, our team can’t wait to get stuck in and help drive value and even greater return for Industrie’s already strong business. We love their products, their innovations and we feel it’s a great alignment for our brand,” he added.
With more than 112 retail stores across Australia & NZ as well as concession locations in Myer & David Jones, Industrie is an institution in Australian men’s clothing.