Independent digital marketing agency, Sparro, has appointed Annabelle Page as its Content and Brand Lead to grow the agency’s digital PR and creative services offering.
She joins Sparro from Unity, an integrated communications agency based in London, where she led the team’s corporate accounts. Prior to moving to the UK, Annabelle was an Account Director at Sefiani Communications and Head of Communications at Winning Group, where she worked with Sparro’s Founding Partners Cameron and Morris Bryant.
The appointment comes at a time when the agency is placing greater focus on the intersection of data, media and creative, particularly in digital PR and SEO success. Annabelle will play a key role in the development of Sparro’s wider media proposition.
Commenting on her appointment she said she feels incredibly proud to be joining an agency with such a strong culture and proven track record of innovation.
“I’ve always admired what Morris and Cam have been able to create at Sparro and I am pumped to be joining the team at such an exciting time for the business. As an agency, Sparro has some of the industry’s brightest young minds on their team. I’m looking forward to tapping into this digital expertise to help create truly creative and data-driven solutions for our clients.
Sparro co-founder and partner Morris Bryant said: “We’re stoked to be working with Annabelle again, almost 10 years since we were all at Appliances Online. As the lines between PR, content and earned traffic strategies continue to blur, the market is increasingly interested in creative solutions that deliver greater reach and more trackable results across this space.
“Annabelle is now adding a tonne of creativity, experience and personality to what we’ve been doing in that space. From here we’re really excited to bring everything together – creating content strategies that reach into all of our other channels. Using the data we already have to make better creative and content decisions is the biggest opportunity for our clients”.
Despite a challenging start to the year due to the current pandemic, 2020 is shaping up to be another stellar year for the independent agency, with recent client wins driving renewed hiring and growth.