Publicis-owned media agency Spark Foundry has announced the promotion of Lauren Small to the newly created role of Sydney general manager.
Small (pictured above, right) previously worked as client service director at Spark, a position she held for two years, and prior to that was group business director at the agency.
She has 12 years’ experience working in the media industry, beginning her career with Mediavest in the UK before moving to Starcom and Omnicom Media Group.
Small moved to Australia in 2011 to join MediaCom and then Starcom, where she worked in senior client service positions for four years.
In her new role, Small will be responsible for leading Spark’s clients, staff and operations.
Spark Foundry Australia CEO Sue Squillace (pictured above, left) said Small was promoted to help nurture and develop talent, as well as manage the agency’s diverse client and agency partnerships.
“I’m proud to say that 70 per cent of our leadership team are women. We’ve worked hard to create a diverse and family-friendly environment that has allowed us to retain great talent and promote more women into senior positions. Lauren is a great example of this.
“Lauren’s extensive strategic planning experience and knowledge of clients, coupled with her managerial talent, will allow us to manage the significant growth our Sydney office has experienced in the last 12 months, as well as ensuring we continue to develop our people who remain at the heart of our business.”
Commenting on her new role, Small said: “It’s an exciting time to help lead Spark Sydney, especially given our brand is still relatively new.
“For me, nurturing and retaining talent will remain my focus, alongside fostering collaborative partnerships that extend outside of the traditional media agency remit, particularly with our creative partners.”
Small’s promotion is effective immediately and follows the agency’s appointment of Linda Fagerlund as national head of strategy in October last year.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]