Sparcmedia is expanding in the New Zealand market by partnering with agencies to provide an insight-fuelled programmatic offering to marketers.

The Sparcmedia Xtend partner offering helps agencies to build their data, insights and programmatic offering, allowing them to tap into the growing NZ programmatic market which is expected to hit $30 million at the end of the year, according to the 2016 IAB/PwC Online Advertising Report.

Sparcmedia will provide New Zealand advertisers and agencies with access to market leading data, audience building and targeting products to improve their advertising. Also included is access to the sophisticated Sparcmedia Insights Dashboard which will help better understand their customers and derive insights to transform their clients’ marketing results across display, video, mobile, search and social.

The expansion includes the hire of Megan Hansen as account director in New Zealand. Megan is well-known in the NZ media industry having held senior Client Services positions in businesses including Val Morgan, Postr, Seek, Met Service and Trade Me.

Stacey Delaney, managing director (Agency and Advertiser Business) said: “It is an incredibly exciting time in the New Zealand ad market with agencies looking for new ways to maximise data and digital to drive exceptional results for clients. The sophisticated level of data and technology we have access to via our DMP and the Pureprofile platform makes us well placed to take agencies in this market to the next level”.