Sparc Media is pleased to announce the opening of its new Melbourne office to meet the needs of its growing agency and direct advertiser business across Victoria.

The new office is headed up by Kurt Holloway, who joins Sparc Media in the newly-created role of Victorian State Manager.

Holloway joins Sparc Media from News Corp, where he worked within several senior roles across the company’s print and digital assets, most recently leading the Victorian digital marketing services division, News Xtend.

Holloway said, “I am excited by the opportunity to join such an innovative and experienced digital company at a crucial time in their growth, and I look forward to growing and leading a team of digital transformation experts within Melbourne.”

The core team also includes business development manager Nick Smithwick and senior account manager Natashia Issa, who both have extensive experience in the media industry.

During Smithwick’s nine-year tenure at News Corp he worked across several roles, including commercial partnerships, digital, retail, travel, key accounts and agency teams. Smithwick has also held the position of media sales manager at APN News & Media.

Issa has had experience working with renowned agencies including Huckleberry within Dentsu Aegis in Melbourne and Maxus within Group M in London. Some of the clients she worked across included Medibank, AHM, Simplot, Fantastic, British Telecommunications and Plusnet.

The Melbourne team will service Sparc Media’s existing Melbourne-based media agency and direct advertiser clientele, while developing new partnerships with independent media agencies, creative agencies and direct brands.

Sparc Media works with independent media agencies and direct advertisers covering all industries some of which include education, real estate, auto, retail, travel and entertainment.