Southern Cross Austereo Integrates Metro & Regional Units

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.

Radio network Southern Cross Austereo (SCA) has announced it will fully integrate its metro and regional business units to optimise performance and growth into the future.

Under the new operating model, which will come into effect on Sunday 1 July, both regional and metropolitan arms will be aligned under a national structure, supporting improvements to internal processes, communications and corporate decision-making.

SCA chief executive Grant Blackley said: “The national structure will unify SCA’s sales, content, operations, finance, corporate affairs and technology functions, allowing all facets of our business to work more collaboratively – which is one of our key values.

“I firmly believe this operating model will truly integrate our entire business, further improving and streamlining processes, communication flows and decision-making, and making us a more efficient company overall.”

Under the new structure, SCA’s head of technology, Stephen Haddad, will be promoted to chief technology officer.

In this new role, Haddad will provide leadership and direction to the company’s technology, audio, digital, engineering, project management, and procurement teams, while also joining SCA’s senior leadership team.

“Stephen joined SCA in 2016. Over the past two years, he has led substantial improvements in performance and governance of the group’s technology assets,” Blackley said.

“I am delighted to welcome him into our senior leadership team.”

The new structure will also see Rick Lenarcic, head of regional media, leave SCA after a short transitional period.

“Rick has made an enormous contribution to our regional business over the past 25 years and as a member of the group’s senior leadership team,” Blackley said.

“On behalf of all of us at SCA, I wish Rick the very best in his next venture.”

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