Southern Cross Austero (SCA) has revealed it will work with CanTeen, the Black Dog Institute and OzHarvest over the next two years as part of its charity partnership program.
As part of the radio group’s commitment to corporate social responsibility, the three not-for-profit organisations will be provided with support via community service announcements and content opportunities across SCA’s extensive radio and television assets.
The partnerships will commence on 1 September 2016 and SCA staff will have the opportunity to contribute by getting involved with the charities.
SCA chief operating officer John Kelly said the group is excited and delighted to be able to work with three charitable organisations who have demonstrated both the need and potential to meaningfully address key social needs.
“We look forward to contributing our significant media assets and 2,500 staff to assist them in growing and developing their charitable activities,” he said.
CanTeen CEO Peter Orchard said the organisation is thrilled to have been selected as one of SCA’s charity partners.
“Many Australian families affected by cancer don’t realise that CanTeen could be helping them, but thanks to this partnership we will be able to change that and achieve our goal of doubling the number of young people we support over the next two years,” he said.
Gayle McNaught, head of public affairs at the Black Dog Institute, said the group is very excited to work with the SCA team.
“Mental health is a significant issue for so many Australians and particularly for men, who are now more likely to die by suicide than car accidents or skin cancer,” she said.
“This partnership will give us an amazing opportunity to share vital information and support across the country – reducing stigma, encouraging help-seeking and ultimately, saving lives.”
OzHarvest founder and CEO Ronni Kahn said the generous support of SCA will allow the charity to increase awareness across the country about the issues of food waste, food security and sustainability.
“By bringing to light our nutrition education and hospitality training programs for vulnerable youth and community engagement, we will reach beyond our wildest dreams,” she said.