A source close to Foxtel has told B&T that director of marketing Adam Ballesty (left in photo) has resigned, less than six months after starting the role.
B&T has reached out to Ballesty and Foxtel for comment but had not received comment before publication.
The departure follows CMO Andy Lark’s (right in photo) shock resignation in October of last year, who had been with the pay TV player for eight months.
B&T understands falling revenue numbers, from both advertising and subscribers, at the pay TV provider has turned Foxtel into pressure cooker environment.
Foxtel has also been under increasing competition over the past few years from nimble new players such as Netflix and Stan as well as BVOD players from the free to air networks.
Foxtel’s sales arm, MCN under went a restructure last year and several rounds of redundancies after it lost the right to sell advertising on Ten.
Ballesty, formerly of Diageo, was appointed to the role in September of last year, telling B&T in a November interview: “Marketers that can’t see the commercial reason or outcome are just creatives, while marketers that never take a leap of faith when they don’t have all the facts are just accountants”.
Upon Ballesty’s appointment, Lark had said: “Adam comes to Foxtel following his role as marketing and innovation director at Diageo, where he did an incredible job transforming their agency roster, bringing new energy and creativity to the ready to drink market and bringing new life to the Bundaberg Rum brand.
“Adam brings a wealth of experience to our family and has great relationships with the NRL and AFL, which he nurtured through sponsorship deals he’s been involved with and we’re thrilled he’s joining us. He’s already hit the ground running as he brings his relationships and unique talents to bear driving our Fox Sports marketing programs.”